Adelphi Research – Where do you want to go today?
Global/International Market Research
- International /global market research commissioned by global headquarters
- Research to answer strategic marketing questions
- Specializing in pre-launch products and post-launch tracking research
- ‘Fearless in pursuit’
- Led by Adelphi Research Global – Michelle McNamara / Marlene De La Cruz
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Multi Local Market Research
- Multi country domestic market research, delivered via a network of local offices and partners – ‘the bottom up approach’
- Specializing in Local market Insight, Campaign Development, Message Execution and Effectiveness tracking
- Conducted from within locally based operating companies or regional groups
- ‘Local market insight with local service’ to support implementation across multiple affiliates
- Led by Adelphi Research Multilocal – Vivienne Law
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Single Country Market Research
- Local market insight with local project management and delivery
- A suite of specifically designed methodologies to reflect the issues affecting local markets
- ‘A fresh approach to healthcare research for local markets’
- Offices:
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